The module briefly highlights what quails and quail farming is, and their history as domestic birds of commercial importance around the world. It also discusses statistics on the production and consumption of quail products around the world, and the strategies industrial leaders use, and the constraints and opportunities on which the global quail marketing industry thrives. The module finally analyzes the quail farming stakeholder landscape, to give clarity on the understanding of the opportunities for smallholders in quails, the steps needed to sustain quail farming in Africa, and its benefits to the continent.
Learning outcome:
Upon successful completion, the participants should show a clear understanding of the quail industry, its history, challenges, opportunities, and its relevance for smallholder systems, and Africa’s social economic growth.
Learning objective:
The module is aimed at creating positive attitudes toward quail farming, and to enhance the knowledge and skills of scaling professionals about global successes and local opportunities that can be harnessed via quail value chain.
The specific objectives: By the end, participants should be able to:
- Understand the global quail farming and marketing industry, to help them appreciate the importance of undertaking quail production as a business.
- Understand the opportunities and challenges for quail production, and the high impact strategies used by global leaders that can be localized
- Understand the benefits in quail farming, which would help them decide on market positioning strategies and unlocking specific niche markets.